Discerning Eye Optical

Discerning Eye is Eastern Iowa's foremost award winning optical boutique and THE place to find unique and exclusive eyewear and sunglasses in Eastern Iowa.  They provide personalized, friendly and informed service to help make choosing your new eyewear a wonderful experience

Sensational Slider

A website needs to be updated on a regular basis or it get dull and boring.  We gave Discerning Eye the ability to keep their website fresh by adding a Slider System to the homepage.  They can create new slides and upload them to the site.  They can even choose the order that slides will be presented.  It's the perfect way to keep their website new and interesting.

Eyewear Gallery

We wanted to give visitors to the site the chance to experience the unique eyewear that Discerning Eye has to offer.  We started by creating an easy-to-use eyewear gallery for two of their frame lines - Salt Optics & Anne et Valentin.  The galleries are easy to maintain and highlight the latest styles and colors from each line.

Wall of Frame

What would a retail shop be without it's customers? Not much.  Discerning Eye realizes this and wanted to create a special way to thank their very best customers.  They provided their customers free photo sessions with a local photographer and the results are fantastic!  There are new photos being added all the time so check back often!

The Final Result

This was a fun website to create because there were so many great images and photos to work with.  The staff at Discerning Eye was great to work with and helped us to create a fun & highly interactive site.